Sally Wallwin

Background

About Sally Wallwin

Dynamic and detail-oriented Business Analyst with extensive experience in digital projects and product development complemented by a strong foundation in analytical and critical thinking. Adept at facilitating workshops, conducting gap analysis, and designing user stories to drive successful project outcomes. Possessing a robust background in creating innovative digital products and strategies that align with organisational goals, I excel in developing customer journey definitions and benefit realisation plans. My proficiency in various tools, including Microsoft Office, Google Analytics, Miro, ScoreApp, Pointerpro and HubSpot, enhances my ability to analyse data and optimise processes whilst increasing the value of the digital data and assets held within a business. With a methodical approach and focussed work ethic, I have led cross-functional teams to implement digital marketing initiatives and automation plans, ensuring effective communication and collaboration. Committed to continuous professional development, I hold multiple certifications from BCS, The Chartered Institute for IT, including Requirements Engineering Practitioner and Business Analysis Practice Practitioner. Passionate about leveraging technology to improve customer experiences, I am eager to contribute my skills and expertise to drive business success in an empathic, organised, friendly and successful way.