Sally Woo

Background

About Sally Woo

With over 10 years of experience in B2B SaaS/Tech marketing, I am passionate about driving the growth engine of a company, with each successful sale informing and motivating my next marketing campaigns. I strategize, plan, and execute integrated marketing programs that support product releases, launches, and year-round lead funnel.As a trained integrative thinker, I pay attention to the smallest details while looking at the big picture. Keeping an open mind, I strive to understand multiple perspectives for a complete context. Then I'm able to produce resonating messages that spark action in the mind of the target market. I actively seek learning experiences to better myself for personal and professional goals, attending conferences and professional development events. I take the initiative to create opportunities to materialize ideas and concepts into actionable tactics to show for my achievements. The learning never ends: I excel in B2B marketing by day (at work), and I experiment with B2C tactics by night (in a volunteer capacity).I thrive in supportive and empowering environments, whether in a team or contributing individually.Reach out if you’d like to talk about what I can do for you and your organization.Specialties: Direct B2B marketing, product marketing, field/channel marketing, marketing project management, marketing automation, marketing operations and processes, CRM automation, press writing, speechwriting, budgeting, presentations/pitches, social media, event planning