Salman Rizwan

Background

About Salman Rizwan

I am a senior marketing leader with end-to-end ownership of brand, growth strategy, and integrated marketing performance.I specialize in building and leading fully integrated 360° marketing ecosystems aligned directly to business objectives, P&L targets, and revenue acceleration.Currently delivering AED 50–60M in monthly sales through structured growth strategy, demand generation, and multi-channel Go-to-Market execution.My expertise includes:• Revenue Growth & Commercial Strategy• P&L Ownership & Budget Management (multi-million budgets)• 360° Integrated Marketing (ATL, BTL, Digital)• Brand Strategy & Brand Repositioning• Growth Strategy & Demand Generation• OOH, Radio & Media Planning• Creative Direction & Creative Team Management• Performance Marketing (PPC, Meta, Programmatic, Affiliates)• Social Media Strategy & Content Marketing• SEO & Organic Growth• CRM Strategy & Marketing Automation• AI Implementation in Marketing & Workflow Optimization• Marketing Operations & Process Structuring• Project Management & End-to-End GTM Launches• Large-Scale Events & Experiential Marketing• Stakeholder & Cross-Functional LeadershipI build marketing departments that function as scalable growth engines — combining brand leadership, digital transformation, customer acquisition strategy, and operational excellence.My leadership approach is commercially accountable, data-driven, and execution-focused, ensuring marketing contributes directly to EBITDA, pipeline growth, and market expansion.