Sam Bolliger
Director of Platforms & Audiences at Universal Music Switzerland
Based in Zurich, Switzerland
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Seniority
Other
Department
Other
Location
Zurich
Industry
Musicians
Company size
20
Contact information
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s•••••••@universalmusic.ch
Phone
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Background
About Sam Bolliger
Creative strategist with 10+ years of experience building audiences, brands and content across music, media and culture. – currently leading digital and creator teams at Universal Music. I’m passionate about the spaces where storytelling, brand energy and community meet – across platforms, subcultures, and cities. Skilled in leading interdisciplinary teams, including team coaching and talent development Capable of developing and implementing innovative and sustainable visions Strong communication skills and experienced in building long-term, strategic relationships Achievements- Restructuring of an entire marketing organization into role-based working, which has led to more efficiency and career opportunities for employees - Securing Universal Music's market leadership in Switzerland in the area of streaming and radio airplay - Achieved an unprecedented record in the Swiss market with over 50% market share in radio airplay - First music label to launch NFC chips in conjunction with D2C products to build direct fan loyalty - Involvement in winning the ESC for Switzerland in 2024 after more than 36 years - Development of a start-up in Switzerland and also in Germany
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