Sam Cadogan

Background

About Sam Cadogan

As the CEO and Co-Founder of Sorrel AI, I lead a team of talented engineers and data scientists who oversee a product which uses AI to collect and analyse customer reviews, producing a quantified profile of the business across key performance areas - and how it compares to competitors - and an understanding of market position, competitive advantage and areas for improvement. We work with leading consumer groups, investors and advisors to provide deep and actionable insight into business (group, site and product level) performance. In a previous life in venture capital (and prior to that, corporate finance), I was involved in equity deal origination, portfolio company growth and sell side support. I am an ICAEW chartered accountant. My passion is to leverage my expertise and network to create innovative and valuable solutions, as well forming long-term and meaningful relationships with clients, suppliers, advisors, employees and others I meet along the way. Contact sam@sorrel.ai to see how we can help. Awarded C-Suite Insider CEO of the year - Consumer analytics (2024)