Sam de Win

Background

About Sam de Win

As the Executive Creative Director at iO, a leading digital agency, I oversee the creative vision and strategy for clients across various industries and platforms. With over 20 years of experience in copywriting, creative direction, and digital media, I have a proven track record of delivering engaging, effective, and award-winning campaigns that resonate with diverse audiences and drive business results. Some of the brands I have worked with include Volvo, BMW, Audi, Amnesty International, Pepsico, Proximus, European Parliament, KBC and many more. I have also created memorable and popular characters and slogans, such as Devos & Lemmens, the hilarious duo that's promoting sauces since 20 years on the radio, and "Who took my badjas?", the Flenglish catchphrase for Belgacom. My work has been recognized internationally and nationally at Cannes Lions, LIA, OneShow, NY Festivals, Eurobest, Effie, Epica, CCB, BOA, BOCA, Mixx, and more. I am passionate about combining creativity, ambition, and talent to produce innovative and impactful solutions that make a difference.