Sam Graham

Background

About Sam Graham

Passionate about purpose & impact, I have 15 years experience across Sports & Entertainment, Media & Charity. Having started work for adidas at 19, I went on to continue my career at adidas post University working within their sports marketing team. After helping deliver the activation on a number of partnerships including the London Marathon and Champions League, my final role was working within the London 2012 delivery team. Post adidas, I pursued my desire of becoming a talent agent and worked for two agencies. As Head of Commercial at Mission Sports, I was responsible for the commercial growth of a roster of talent. I launched the digital division at Mission and contributed to the wider strategy of the business. During my time at Mission, I developed the concept of a cross functional talent agency that would disrupt the industry. In 2016, and following seed investment, that concept became a reality and Red Monkey was born. Over the next 4 years, and with the support of two further rounds of investment, RM morphed from a talent agency into talent led media agency with divisions across talent, content generation and strategy. Clients included Kelloggs, Budweiser and Nissan. I was responsible for the overall strategy & growth of the business as well as acting as Director of Client Services. In 2020 I was asked to join the children's charity Right To Play in delivering their partnership with Liverpool FC. After leading on the go to market strategy, I was asked to join LFC's delivery team and lead on the strategy of the partnership for both sides. The partnership, now named Side by Side, aims to raise vital funds to support the lives of vulnerable children around the world and is still going strong. Throughout my time in the industry, I have developed a real passion for using sport for good. Whether that’s breaking down stereotypes or increasing health and mental wellbeing, sport is powerful beyond measure. With a detailed understanding of all major stakeholders I have expertise in the following; Business Strategy + Planning, Revenue Generation + Investment, Talent Management, Client Services, Brand Development, Multi-Channel Communications