Sam Hendel

Background

About Sam Hendel

As a seasoned marketing strategist with a passion for community engagement, I've dedicated my career to crafting impactful brand narratives and fostering meaningful connections. Currently, I serve as a Marketing Strategist at Orangetheory Fitness | Austin Fitness Group, where I lead initiatives that bridge the gap between fitness and community, driving both brand growth and member engagement. Previously, I held the position of Marketing Director at The Nudge, a startup recognized by Fast Company as one of the most innovative companies of 2024. In this role, I spearheaded campaigns that not only elevated brand awareness but also cultivated a loyal user base through creative storytelling, strategic partnerships, and buzz-worthy events. Beyond my corporate endeavors, I am the founder of GOOD GRiEF a running community that merges wellness with communal support. My approach to marketing is holistic, blending data-driven strategies with authentic storytelling. I specialize in community marketing, event planning, and social media management, always aiming to create campaigns that resonate on a personal level. Let's connect and explore how we can collaborate to build vibrant communities and compelling brand stories.