Sam Liddell

Background

About Sam Liddell

I help startup founders, investors, and high performers navigate growth, leadership, and life transitions — through a blend of strategic advisory and personal coaching. I work with early-stage tech companies on strategy and advisory for growth, product, and fundraising, and with high-performing individuals on clarity, mindset, and alignment — helping them expand their impact while staying grounded, focused, and fulfilled. My recent projects span cybersecurity, blockchain, M&A, and health & wellness, advising founders on scaling, fundraising, and leadership development. I also coach entrepreneurs and executives through periods of transformation — from burnout and reinvention to rediscovering purpose and flow. As a health and performance optimization nerd, Certified NLP Practitioner, and Coach, I integrate tools from psychology, neuroscience, biohacking, and embodied practices — including somatic work, meditation, and energetics — to help clients rewire patterns at both the subconscious and physiological level. This blend of inner work and strategic clarity supports growth that’s both effective and authentic. Over the past decade, I’ve founded and operated startups across multiple continents, leading teams in product, marketing, and sales. My approach combines design thinking, data-driven strategy, and a deep understanding of human behavior. Having lived in New Zealand, Australia, Asia, and Europe, I bring a global perspective to business and personal growth. I’m fascinated by the intersection of consciousness, mindset, and performance — and how aligning the inner world transforms outer results. Outside of work, you’ll find me in nature, practicing mind-body modalities, enjoying good food and live music with friends, or chasing the occasional adrenaline rush. If you’re a founder, investor, or high performer seeking clarity, growth, or support through your next chapter — let’s connect.