Sam Mitchell

Background

About Sam Mitchell

BUILDING BOLD BRANDS, PERIOD. G'day, I'm Sam, brand strategist and creative Swiss army knife. As the Head of Creative at roo.bru, I’ve shaped everything from brand identity to edgy marketing tactics that stand out in the competitive beverage market. With a knack for storytelling and a passion for crafting impactful pitch decks, I build brands that resonate and engage. My foundation in project management, honed through managing complex construction projects, gives me the skills to balance big-picture thinking with detailed execution. Known for my fun, approachable style and strong interpersonal skills, I thrive on collaboration and have a growing network across various industries, helping brands connect authentically and grow boldly. Prior to starting roo.bru, I graduated from the University of Florida with a Bachelor of Science degree in Construction Management. My professional career began as an Assistant Project Manager with the Haskell Company. Joining the Water Division challenged me to quickly develop knowledge of a new industry, while simultaneously exciting my passion of providing solutions to human necessities and minimizing environmental impact. Working in a service-based industry paired perfectly with my entrepreneurial mindset. The opportunity to create, develop, and maintain relationships with clients and subcontractors alike was fun and stimulating to me, and inspired the future creation of roo.bru (I also watched a lot of people slug coffee, wishing for something better). In my free time, I enjoy living a healthy and sustainable lifestyle – surfing, yoga, and getting out of my comfort zone are some of my deepest passions. Also a big fan of fun and laughter. If any of the above interests you, please feel free to reach out and connect with me.