Sam Potter

Background

About Sam Potter

I’m a highly motivated and energetic professional with over a decade of experience in the food packaging industry. My passion lies in building strong client relationships, driving new business development, and creating long-term partnerships that deliver real value. Working at Go-Pak has played a key role in my career growth—giving me the opportunity to lead, learn, and thrive in a dynamic and fast-paced environment. From building budgets and shaping commercial strategies to cold calling and managing key accounts, I’ve embraced every challenge with enthusiasm and determination. One of the things I love most about my job is the variety it brings. I regularly travel all over the UK, meeting customers on-site, supporting sales teams, and setting up stands at major industry shows in London ExCeL and Birmingham NEC. These experiences allow me to stay connected to the market, meet people face-to-face, and truly understand what our customers need. I’m a natural people person who enjoys being out in the field, staying hands-on, and making things happen. Whether it's launching new products, identifying growth opportunities, or simply having a great conversation with a client—I'm all in. Let’s connect—whether you’re in the industry or just curious about it, I’m always open to sharing ideas and learning from others.