Sam van Boxtel

Background

About Sam van Boxtel

I’m a lifelong climber turned growth-obsessed marketer, currently steering brand, demand, and retail strategy as Chief Marketing Officer at Rúngne—one of the fastest-growing climbing apparel and accessories companies in the world. Over the past five years, I’ve- Scaled revenue 25 %+ YoY across DTC, Amazon, and B2B channels by blending data discipline with bold creative- Built an international distributor network (gyms, specialty outdoor, and marketplace partners) with strict MAP & performance targets—unlocking rapid shelf expansion in North America, Europe, and Asia-Pacific- Launched creator-led growth loops with top climbers such as Magnus Midtbø, delivering 7-figure attributable sales and millions of organic impressions- Led 30+ multi-channel campaigns—from 48-hour flash sales to evergreen funnels—while holding CAC down double-digits through rigorous testing and LTV modeling- Scaled teams of content producers, media buyers, and partnership managers, fostering a culture that marries craftsmanship with speed. What I Do Best- DTC & Marketplace Growth: Meta + Google ads, CRO, SMS, email, and Amazon PPC - Retail & B2B Expansion: Distributor playbooks, sell-in decks, pricing strategy, MAP enforcement - Brand Storytelling: Full-funnel creative direction, athlete collaborations, YouTube & social series - Analytics & Ops: Attribution modeling, forecasting, unit economics, and dashboard builds - Leadership: Hiring, mentoring, cross-functional alignment, and high-performance culture Why It Matters: Climbers are fiercely loyal—but only to brands that earn their trust. By pairing authentic storytelling with performance rigor, I turn that loyalty into sustainable, profitable growth. Let’s Connect: If you’re building in the outdoor space (or just want to nerd out over climbing, creator partnerships, or growth loops), drop a note or send a connection request. Always open to swapping ideas, sparking collaborations, and pushing the sport—and the industry—forward.