Samantha Bornstein

Background

About Samantha Bornstein

Brand Institute (BI) is the global leader in brand name development. Our portfolio of services includes name development, brand strategy/architecture, market research, regulatory support and visual identity solutions. We have 20 offices strategically located around the world to provide our valued clients with attentive and responsive service delivered by highly accredited professionals. Whether your product is new to market or an extension of an existing brand, Brand Institute offers tailored, cutting-edge naming and brand identity solutions. While Brand Institute is largely known for naming drugs, our expertise extends well beyond the pharmaceutical space. We have over 28 years of experience naming products and services for healthcare, consumer goods, industrial, financial, and technology companies. In fact, we’ve named many of those companies too, with over 150 successful corporate identity projects in our history. We have a client list of over companies and a portfolio of over brands, more than all of our competitors combined. We believe our success can be attributed to our people and our proven process. Visit our website at or feel free to contact me at sbornstein@brandinstitute.com for more information.