Samantha Ely

Background

About Samantha Ely

Proactive, multilingual commercial professional with experience in driving business forward across the global media sector. Experience in initiating, negotiating and fully executing content licensing partnerships with some of the top tech and media companies globally, including Yahoo, ByteDance, SONY and Aflo in Japan. Broadcast journalism experience fluttering about red carpets discussing "important" things with a whole spectrum of famous faces (fun times). Currently working and constantly learning at one of the most respected and trusted media organisations, The Associated Press, which has been providing the world with fact-based, non-partisan journalism for 176 years. Responsible for promoting AP's key initiatives; its multi-platform content solutions, and its growing value through a structured and measurable onboarding program. I help steer the development of materials and coordinate engagement and training alongside Editorial, Marketing and Production. Proudly part of a kind, patient & inspiring Global Engagement team who design and deploy AP’s ongoing client engagement and success strategy, & build community around AP’s innovations. Passionate about the commercial side of the news and entertainment landscape, and discovering the latest trends to excite and engage people. Strong communicator with a flare for client-facing work; supporting media folk, their workflows and content needs - regardless of where they are. Creative thinker with strong problem-solving and analytical skills, working to support teams with the goal of building meaningful, long-term client relationships & ensuring that top-rate journalism is at the forefront of editorial agendas globally.