Samantha Smith

Background

About Samantha Smith

I’m a results-focused Marketing Operations Director with 8+ years of experience driving performance through backend systems, automation, and funnel strategy. I specialize in turning complexity into clarity—streamlining marketing infrastructure, building scalable workflows, and ensuring no lead or opportunity falls through the cracks. At The Loan Atlas, I lead operational execution for a rapidly growing membership-based company, overseeing campaign strategy, CRM optimization, email and landing page builds, analytics, and marketing automation. I’m also the go-to person for solving tech puzzles, improving reporting visibility, and keeping the marketing engine running smoothly. Key Strengths: Operations & Automation: Skilled in Go High Level, Zapier, ThriveCart, ActiveCampaign, and Google Sheets to build end-to-end systems that save time and improve accuracy. Data-Driven Strategy: From dashboards to campaign metrics, I translate numbers into insights that drive better decisions. Email + Funnel Builds: I design seamless customer journeys through high-converting emails, landing pages, and sales pipelines. Project Management: Experienced in ClickUp, Asana, and Airtable to keep teams aligned and timelines on track. I thrive in fast-paced environments where I can work cross-functionally, solve problems proactively, and help marketing teams scale with confidence. Whether it’s improving internal workflows, launching campaigns, or building systems from scratch, I’m at my best behind the scenes, making sure everything runs like clockwork. Let’s connect if you’re looking to build a more efficient, scalable, and data-informed marketing operation.