Samantha Vassallo

Background

About Samantha Vassallo

Over the past 25 years I have led a large number of high profile strategic marketing campaigns for a diverse range of businesses regionally, nationally and internationally.I have worked with several high profile B2B brands and have delivered strategic marketing campaigns for a range of public and private sector businesses including Dickinson Dees, Northumbria University, the Centre of Excellence for Life Sciences and a number of regional biomedical-start-ups and national scientific networks.Over this time I have forged a strong network of contacts and built up an extensive knowledge of the manufacturing, engineering, science, healthcare, technology and professional services sectors.In March 2010 I set up Horizon Works - I have built the business into a specialist B2B marketing agency that accelerates growth for technical companies in complex sectors.My strengths are working with business owners/managers in creating and developing their marketing strategies and business growth plans. Because I have worked across the full marketing mix and delivered a wide range of marketing programmes, I am able to develop a comprehensive integrated marketing programme including communications campaigns, public relations, social media, digital campaigns, search engine optimisation, brand development, advertising and market research.I am a Fellow of the Chartered Institute of Marketing which is awarded to marketing professionals with senior strategic experience at board and senior consultant level. I served over 4 years as Non Executive Director of the Manufacturing Forum, a membership network aimed at supporting manufacturing and engineering companies.