Samar Gharib

Background

About Samar Gharib

Samar Gharib is a seasoned executive with over 25 years of experience in communications, marketing, brand management, and digital transformation. Currently Vice President of Communications at Sollio Agriculture, she leads the development and execution of the organization’s integrated communications strategies, public affairs, and marketing initiatives. Before joining the cooperative, agricultural, and agri-food sector, Samar built a strong foundation in advertising agencies, where she led major multi-channel campaigns across diverse industries such as food, finance, real estate, pharmaceuticals, and retail. She holds an MBA, a Bachelor’s degree in Graphic Arts and Advertising, a Certificate in Web Design, and has completed advanced training in Project Management and Organizational Leadership. Among her most notable achievements is leading the large-scale rebranding of La Coop fédérée into Sollio Cooperative Group. She has also spearheaded 360° campaigns, managed sensitive communications during times of crisis, developed employer branding strategies, and strengthened brand governance in complex, fast-changing environments. Recognized for her transformational leadership, strategic mindset, and human approach, Samar mobilizes teams around a clear vision rooted in authenticity, discipline, and impact. Deeply engaged in her community, she actively supports social impact causes.