Samara Encke

Background

About Samara Encke

I'm a strategic Digital Marketing Specialist with 10+ years experience in full funnel marketing campaigns in B2C and B2B. With a proven track record crafting compelling marketing campaigns and using data-driven insights to enhance brand equity and optimize performance, I thrive on collaborating with cross-functional teams, fostering innovation and aligning local marketing initiatives with global objectives to achieve measurable results. Adaptable, curious and embracing a growth-mindset, I excel in dynamic, fast-paced environments, bringing creativity, foresight, and a deep passion for connecting audiences with meaningful brand stories. Key Skills: Marketing (B2C, B2B, Omnichannel, Retail, Product, Integrated Marketing, Strategy, Operations) Strategic Planning Multi-market Advertising and Media (APAC, US, Canada) Full Funnel Media Planning, Execution, Optimization and Measurement (SEO, SEM, O&O, Retail Media, Direct Display, Programmatic Display, Video, Social, D/OOH, CTV, audio, content syndication) Media Campaign Strategy Vendor and Agency Management Stakeholder Management Budget Management and Forecasting (from few thousands to multi-million dollars across brand and performance) Project Management Data-driven marketing insights and campaign performance analysis Digital storytelling and brand engagement An avid reader, runner, sports fan who is endlessly curious to learn about culture, people and the world through conversations, experiences and travel.