Samarjit Rajkumar

Background

About Samarjit Rajkumar

Accomplished media and marcom leader with 23 years of experience leading & motivating teams while collaborating to success. Experienced in both regional and local businesses across APAC markets (India, China, SEA+Taiwan, South Korea). Outcome-focused, utilises exceptional rapport-building skills to develop strong relationships with preferred partners/ clients, continuously exceeding expectations and driving business uplift. I have proven experience in diverse areas of media marketing and have a sound understanding of both the digital space and the traditional space. In the last decade, I have extensively worked in Martech partnerships - Blockchain IoT DSPs DMPs ZipDial and digital-led full funnel communications planning with the goal to achieve sales uplift. Experienced in managing both mature businesses such as Mondelez PH | MY, P&G China – World’s largest advertiser, J&J Pharma China, UL India and transforming startups successfully such as establishing a profitable Dentsu Vizeum Mumbai office between 2011-16, transforming DVM (a GroupM agency) to Media tech-led agency by doubling digital revenue share (2016-17), setting up a Digital agency MHouse (2018-19) through Martech partnerships, turning around successfully Mondelez PH | Malaysia (2019-21) and currently helping clients’ migration to digital-led full funnel strategy from traditional awareness planning. I have also led strategy and research & panels in my earlier stints. “Samarjit has been a real asset for GSK in helping to deliver our Repeatable Growth Model initiatives in multiple markets. He is highly skilled in project management and task prioritization and has led media delivery for complex multi-functional projects, comfortably dealing with senior stakeholders within our business. He has a laser focus on achieving results and is effective at organizing and motivating teams to deliver.” Sam Gaunt, RGM Media Strategy Director, EMEA. GSK Consumer Healthcare Marketing.