Sameena Safdar

Background

About Sameena Safdar

I am an attorney with a passion and love for innovative technology and marketing and personal branding. I love helping lawyers and legal professionals leverage their skills, tools, and authentic voices to live happier and more rewarding lives. Currently in my day job I help medium law firms harness the power of technology to better serve clients, improve their practice of law, and enjoy better well-being and career satisfaction all around. In my free time I love helping people-lawyers, other legal professionals, bar associations, nonprofits, technology startups, you name it-find and hone their voice and message. I teach them how to craft their traditional and online media to authentically share their passions, skills, and personal brands (or "special sauce") to reach clients, potential clients, and influencers to boost their visibility and awareness and fill their sales and business development pipelines. I fell into both legal technology and marketing! After clerking and practicing law briefly, I found I loved the business of law far more than the practice of it; specifically, innovation and technology, professional development, recruiting, business development, and diversity, equity, inclusion, and belonging are what I am drawn to. Two decades later, I started my own digital media consulting business after spending time in several legal technology companies, selling into and expanding relationships at the biggest global law firms and learning the power of selling yourself. Clients love working with me because I'm authentic and always happy to connect people. I am passionate about diversity, equity, and inclusion in all aspects of our lives, along with the power of emerging and innovative technologies to change our work and lives. I consult, write, speak, and share on DEI, personal branding, networking, well-being, and innovation. I also donate my time to increasing access to justice and helping women and BIPOC legal professionals succeed; I serve on the advisory boards for the Justice Technology Association and the Blue and Black Partnership (looking to eradicate violent policing against Black and brown people) and am a co-chair for the Women's Bar Association of DC. I ascribe to the philosophy "Life is a banquet and most poor suckers are starving." I try to enjoy my life just as much outside of work-living in DC, there's plenty of museums, festivals, theatre, and hiking trails to explore with my kids and friends!