Sameer Azeez
Ux Research Consultant at Ebay
Based in Toronto, Canada
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Seniority
Staff
Department
Information Technology
Location
Toronto
Industry
Technology; Information and Internet
Company size
19K
Contact information
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s•••••••@ebayinc.com
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Background
About Sameer Azeez
I am a user research professional with over 10 years of experience in understanding user needs, behaviors, and motivations, and translating them into actionable insights for product innovation and design. As the Associate Director of UX Research and Strategy at Careem, the leading ride-hailing and delivery app in the Middle East and North Africa, I spearhead the user research program for the Super App team, which aims to optimize user conversion from being single services users to multi-service users. In my current role, I have led several research initiatives that have contributed to the improvement of the design and UX strategy of Careem, the app's information architecture, personalization, referral, and usability. I have also developed and executed a comprehensive user research program to evaluate the heuristics of third-party tenant services within the Careem app. I am passionate about driving strategic growth and innovation through user research, and I leverage my skills in research methods, strategic planning and storytelling to communicate and collaborate with product teams, stakeholders, and users.
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