Sameer Shah

Background

About Sameer Shah

Senior Business Analyst with over 10 years of experience across retail, banking, and financial services, specializing in driving digital transformation and agile methodologies to optimize operational efficiency and enhance customer experiences. I am passionate about leveraging agile practices to solve complex business challenges and deliver high-impact projects. In my current role at TD Bank, I’ve been instrumental in launching the bank’s first-ever marketing-owned agile pods, helping the team achieve an unprecedented reduction in go-to-market timelines (from 60 days to an average of 4–6 days), reducing meeting time by 50%, and improving campaign quality control. Through my contributions, we’ve unlocked $18MM in lost annualized revenue, and facilitated the migration of 250+ campaigns with over creative assets, while ensuring minimal impact to BAU work. A key highlight from the past year has been supporting and leading initiatives that directly contributed to improving the speed, collaboration, and efficiency of TD Bank’s marketing campaigns, including the successful delivery of high-revenue campaigns like CLIP and BOAT. I also spearheaded a shift towards automating processes for recurring marketing campaigns, reducing time spent on routine tasks and freeing up capacity for higher-value work. With a continuous learning mindset, I am driven to deepen my expertise in Salesforce, Tableau, and further enhance cross-functional collaboration to maximize the value of marketing technologies. My experience with agile and my proactive leadership style has not only helped transform the marketing team's workflows but has also driven significant improvements in business outcomes.