Sami Fanik

Background

About Sami Fanik

With a passion for people and a mind for business, I bring a strong track record of optimizing sales systems, leading high-performing teams, and managing operations that drive measurable growth. Currently serving as Director of Sales at PJI Law, I lead the firm’s client acquisition strategy—refining the systems that help individuals, families, and businesses confidently choose our legal team. Throughout my career, I’ve helped enhance sales processes for greater conversion, developed onboarding frameworks that boost team performance, and aligned day-to-day execution with broader business goals. I’ve led teams of up to 600 people and held full P&L responsibility for multimillion-dollar operations—balancing strategy, financial discipline, and hands-on leadership. My background includes over a decade in the fitness and wellness industry—most notably as a General Manager at Life Time—where I led multi-unit operations, coached cross-functional teams, and drove both revenue growth and member satisfaction through operational excellence. Across industries, my leadership philosophy is rooted in servant-based principles: empower people, build systems that support them, and lead with clarity, passion, and care. Specialties: Sales Optimization | P&L Management | Client Experience | Team Development | Onboarding & Training | Multi-Unit Leadership | Operational Strategy | Servant Leadership | Legal Industry Sales Enablement