Sami Lanu
Senior Lecturer, Marketing and Digital Media at Lab University Of Applied Sciences
Based in Lappeenranta, Finland
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Seniority
Staff
Department
Other
Location
Lappeenranta
Industry
Higher Education
Company size
716
Contact information
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s•••••••@lab.fi
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Background
About Sami Lanu
I have over 20 years experience in modern multichannel marketing, service design and digital business consulting. I have worked with great brands like Nokia, Habbo Hotel, YLE, Finnair, DNA and Visit Finland. I prefer computing and services that fit to the human environment instead of forcing humans to enter theirs. I hate IT but I love Internet. I strongly believe that in a more and more complex digitalized business environment companies need to have more focused goals and strategies. Especially for their customer engagement, marketing and own digital services. Specialties: Marketing and Communication Strategies in Digital Age Digital Business Idea Creation and Analysis Web Service Evaluation/Analysis Service Design/Concept Design Virtual Identities
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