Samira Helle

Background

About Samira Helle

Senior Manager in Marketing Communication with +15 years of B2B experience encompassing strategic marketing, services/offer marketing and CRM in the industry. I am motivated by all marketing principles (content, insights, digital marketing, new events.), in international environments. I have extensive experience in all aspects of the B2B marketing world (corporate communication, digital marketing, inbound, internal communication, events, PR, sales, teamwork.) with deeper knowledge in the digital needs of companies. My goal is to develop marketing and communication strategies to enhance reputation, improve business relationships and generate revenue with the target audience- Develop and implement marketing and communication strategies- Manage multiple projects- Define value propositions for new services and market launch- Results-oriented- Market and Customer Analysis; CRM SPECIALIST - Elaborate lead generation pathways and qualification strategy - Build database qualification, segmentation, and growth strategy Implement dedicated CRM campaigns (emailings, automation) for each market Optimize the CRM marketing programs in compliance with local market requirements (such as GDPR)- Monitor, analyze and help the continuous improvement of our CRM databases