Sammy King

Background

About Sammy King

I specialise in bridging the divide between the creative world and the tech landscape, turning deep cultural insights into significant commercial growth for global brands. My 15-year career has been a tale of two halves. I began by building my digital and social expertise inside some of the UK's top creative agencies before taking that creative mindset into two of the most influential tech platforms of the last decade. This unique perspective allows me to translate brand needs into platform-native ideas that genuinely resonate. I am obsessed with culture - whether that’s spending hours in the FYP or debating this year’s Strictly line-up. It's this obsession that has enabled me to deliver award-winning work and present numerous keynotes. It's also fuelled my belief in creativity as a force for good, leading me to develop programmes aimed at amplifying charitable causes (and win several office bake-offs along the way). Areas of Expertise: • Creative & Digital Strategy • Short-Form Video & Content Innovation • Cross-Functional Team Leadership • Non-profits and Charitable Causes • Keynotes & Public Speaking I'm always keen to talk about the power of short-form video to deliver full-funnel impact or, of course, questionable reality television. If you're interested in either, I'd love to connect.