Samuel Cheong

Background

About Samuel Cheong

Finance Director APAC | Head of FP & A | Strategic & Commercial Finance | Business Partnering | P&L Management | E-Commerce | Q-Commerce | Digital & Technology-Led Businesses | FinTech | Transformation & Growth I am a finance leader and strategic business partner with a proven record of driving growth, scalability, and financial discipline across high-growth and global technology companies in APAC. Over the past decade, I’ve led FP & A, commercial finance, and transformation teams at Uber, foodpanda (Delivery Hero), Spotify, and other innovation-driven platforms — enabling leadership teams to make data-driven decisions and deliver sustainable results. I bring deep expertise in strategic planning, P&L management, investment evaluation, and performance optimization, combining analytical rigor with strong commercial and operational understanding. I build finance functions that deliver clear insights and measurable impact — translating data into strategic actions that improve profitability, optimize capital allocation, and accelerate growth. By aligning finance with strategy, operations, and technology, I help organizations scale efficiently and execute with speed and precision across markets. I am open to opportunities across technology and other industries, where I can apply this experience to drive financial excellence, operational efficiency, and long-term enterprise value.