Samuel Christopher

Background

About Samuel Christopher

Strategic thinking to Tactical Execution | Business transformation | Digital Enablement | Brand Marketing (M&A impact on brand messaging) Marketing Strategy to ROI based Revenue Marketing • Leading Brand transformation towards the path of 10x growth for the organization with multiple inorganic acquisitions • Implemented Gen AI tools in Marketing to improve the team productivity by 30% •Led a team of 7 to develop and execute a multi-channel marketing campaign that increased lead generation by 30% YoY and brand visibility by 40% YoY and marketing automation to increase operations efficiency by 40%. • Successfully penetrated to North American market, achieving multimillion dollars in sales pipeline through targeted market research and positioning in just 1 year. • Collaborated with sales to develop effective lead nurturing programs, improving conversion rates by 20%. • M&A impact on Brand messaging / positioning and phygital impact across assets • House of Brands, logo change impact analysis and implementation • Agency management for social media messaging, branding offices, event deliverables, PR. • Managed a marketing budget for events, media, advertising, tools, fora and industry associations. Communications Experience: Exposure in handling PR, multi-channel communications internal, market and external communications. Presales: • Taking Engineering knowledge to market as 'presentable' & 'understandable' presentations (L0, L1) through business story telling concepts. • Proposal Factory Creation: Productized proposal templates to ensure quick TAT and high quality and less re-work on proposals. • Bid Management for large Auto & digital technology Program Management: Led multiple million dollar SaaS business transformation programs across ANZ, Americas, India and Middle East.