Samuel Soto

Background

About Samuel Soto

I serve as a strategic partner to C-level executives in the APAC region, helping them manage cyber risk and align security to business goals. My work bridges the gap between security programs that look good on paper and those that actually work against real-world threats. At Unit 42 (Palo Alto Networks), I lead a world-class team of cybersecurity experts, partnering with leadership to build pragmatic, threat-informed solutions that deliver tangible business value. What We Do My guidance is backed by the global expertise of my team. Our work combines my strategic advisory with deep technical capabilities, including:+Security Strategy & Roadmap Development: We help leaders build a clear vision and long-term strategy, whether they're starting a new program or modernizing an established one for emerging threats.+Threat-Informed Defense: We use current threat intelligence to help organizations focus on and defend against the attacks they are most likely to face.+Program Validation: I've helped executives at Fortune 500 companies identify strategies that offered no real protection. My team battle-tests defenses with methods like red teaming to ensure they are truly effective.+Crisis Management: We are prepared to rapidly respond to and recover from a security breach, working with legal and insurance partners to minimize financial and brand impact.+Cost Optimization: We simplify security architectures to significantly reduce spending, often by more than 60%. Why We Are Different We don't just assess risk—we translate it into actionable business strategy. Unlike generic frameworks, our work is grounded in real-world threat intelligence. The result is a bespoke security program that is effective, pragmatic, and designed to fit your unique business reality. My Story I began my career solving IT problems. I quickly saw a fundamental lack of a clear security vision in many organizations. My passion shifted from technical fixes to acting as a strategic partner, helping leaders build a security vision that drives the business forward. About Unit 42 Unit 42 is the elite cybersecurity consulting team at Palo Alto Networks. We combine world-renowned research with deep technical expertise to help organizations manage risk and respond to incidents. Next Steps If you’re a C-level executive or industry leader in the APAC region looking to modernize your security, reduce costs, or validate your program's effectiveness—message me on LinkedIn. I'm always open to connecting and discussing new partnerships or initiatives in cybersecurity.