Sananda Basak

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About Sananda Basak

Sananda Basak, a talented fashion designer hailing from Calcutta, India, has made a name for herself in the world of fashion with her innovative and unique designs. Born and raised in Calcutta, Sananda was deeply influenced by the rich cultural heritage of Bengal and the city's vibrant fashion scene. From a young age, she was fascinated by the saris and traditional outfits of Bengal and was equally drawn to the fashion worn in Bollywood films and music videos in the After studying fashion design at INIFD, Kolkata, Sananda moved to Pune where she started her own business as a fashion designer, named "MAGS." This name was inspired by the famous magazine "Sananda" from Bengal, and the brand's core values were to make couture more accessible and to change people's habits towards custom-designed outfits instead of off-the-shelf, high-end retail products. With her brand,"MAGS By Sananda Basak," Sananda aims to change the habits of women when it comes to fashion. She believes that women should be able to have personalized custom designer wear created just for themselves, instead of settling for off-the-shelf high-end retail. This belief is at the core of her business and has driven her to create a team of highly skilled artisans and craftsmen, including traditional embroidery and zardozi craftsmen, as well as skilled graphic designers who create unique digital prints and designs. In 2017, Sananda christened the brand "MAGS By Sananda Basak" and has been making waves in the fashion industry ever since. Her unique designs, which are a fusion of traditional and modern styles, have garnered her recognition and praise from fashion lovers and critics alike. Sananda Basak is a true visionary in the world of fashion. With her passion for fashion and her commitment to making couture more accessible, she is a force to be reckoned with and a designer to watch.