Sanchit Dua

Background

About Sanchit Dua

Most B2B founders don’t have a marketing problem.They have a pipeline problem.Some days leads come in.Some days it’s dead.Some weeks CAC shoots up for no reason.Sometimes the sales team complains about junk leads.And Founders are stuck trying to guess what’s broken.That’s where I come in.I work as a Fractional CMO + Growth Operator for B2B startups combining combining performance marketing, funnel architecture, CRM automation and ABM + outreach to build predictable lead engines.I’m not the “agency guy” who runs your ads.And I’m not the “big-picture CMO” who gives advice and disappears.I sit right in the middle: Strategic enough to see the whole system, Hands-on enough to fix what’s broken, Fast enough to match startup speed.Over the last 9+ years, I’ve worked with 100+ brands across India, US & UK in industries like fashion, FMCG, healthcare, SaaS, manufacturing and eCommerce, managing ₹25Cr+ in ad spend, influencing ₹100Cr+ in revenue and generating qualified leads.I’ve built growth systems at companies like Ethos, Simplilearn and Stanza Living fixing funnel leaks, improving lead quality, automating sales processes and scaling revenue.Some wins I’m proud of: Reduced junk leads by 78%+ improved lead quality by 35% Cut sales dependency by 60% by automating key parts of the buyer journey Generated 20x order growth for an eCommerce brand Drove ₹50 lakhs in incremental revenue through cross-channel campaignsIf you’re a B2B founder trying to scale, I can help you: Run profitable ads across Meta, Google, LinkedIn Integrate ABM + cold outreach Set up CRM, scoring & automation Improve forecasting & reporting Create alignment between marketing → sales → successIf you want me to review your current growth setup and show you exactly what to improve, DM me “AUDIT” and I’ll share a clear roadmap of what to fix and in what order.