Sander van Aarssen

Background

About Sander van Aarssen

In my years as a gaming- and tech- PR manager I have been working with many content creators. I noticed that some of these content creators were either setting up their own deals, or represented by big companies that didn't really know the creator they were managing and what kind of content they make. As I worked with some of these content creators more and more, I felt there was a need for good management for these content creators, which is one of the reasons I have co-founded SIDE Agency. At SIDE Agency, we try to assists creators in creating their own professional brand, establishing new collaborations and increasing their own brand awareness. We do this for creators on Twitch, Youtube, TikTok and Instagram. Open, cheerful and communicatively strong by nature, I enjoy personal connections with both colleagues and clients.