Sandhya Peshin

Background

About Sandhya Peshin

Develops comprehensive digital marketing strategies- Plans and executes SEO/SEM, database marketing, email campaigns, social media, and display advertising- Coordinates with the design team for cohesive marketing efforts- Enhances marketing effectiveness by identifying and addressing both short-term and long-term issues- Measures and reports the performance of all digital marketing campaigns, assessing ROI and KPIs- Identifies trends and insights to optimize spending and performance- Brainstorms innovative growth strategies through digital marketing- Plans, executes, and evaluates experiments and conversion tests- Collaborates with internal teams to create optimized landing pages and improve user experience- Uses strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints- Identifies and optimizes critical conversion and drop-off points in user funnels- Meets operational requirements by scheduling, assigning tasks, and following up on work results- Recruits, selects, orients, and trains digital marketing staff- Maintains staff performance by providing counseling, discipline, planning, monitoring, and appraising job results- Develops the digital marketing team by offering information, educational opportunities, and experiential growth experiences.