Sandi Settle

Background

About Sandi Settle

I am a strategic and creative marketing leader with over 20 years of B2B marketing experience on both the corporate and agency side. I use a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology to generate, nurture and convert leads into revenue opportunities. As a Group Account Director at Spear Marketing Group, I provided strategic guidance to the account team on the best approach to meet client needs, consulted as a subject matter expert on marketing best practices, audience development, lead nurturing/scoring techniques, and ABM roadmaps, and managed the development and execution of content and campaigns across all channels. I am passionate about building and strengthening brands through consistent messaging and storytelling, simplifying complex topics into engaging and outcome-focused narratives, and collaborating with cross-functional teams to deliver impactful results.