Sandip Hiremath

Background

About Sandip Hiremath

I’m an accomplished commercial leader in hospitality with 15+ years of experience driving growth, profitability, and digital transformation across leading UK hotel portfolios. My leadership combines strategic vision with hands-on commercial expertise — transforming underperforming assets into market leaders through data-led decision making and people-first culture.As Head of Commercial for Welcome Break’s 31 hotels, I lead revenue management, sales, and digital marketing functions, delivering exceptional results through cohesive strategy and execution. Under my leadership, the portfolio has achieved: • EBITDA doubled between 2019 and 2023 • Market share (RGI) growth from 67 to 84 • Direct bookings uplift from 5% to 42% • Top employee engagement and zero attrition across the commercial teamI thrive on simplifying complexity — uniting revenue, marketing, and digital strategies to create clear, measurable commercial impact. Recognised as “Leader of the Year 2023”, I believe in leading through collaboration, empowerment, and strategic foresight.Earlier at Travelodge, I managed flagship London clusters, delivered record-breaking RGI and RevPAR gains, and led the nationwide revenue transformation of 580 hotels onto IDeaS G3 RMS — strengthening strategic revenue capabilities across the brand.My long-term goal: to leverage my commercial, operational, and digital expertise to drive sustained portfolio growth as a Commercial Director or Revenue Director — shaping the future of performance-focused hospitality.