Sandip Roy

Background

About Sandip Roy

I’m a Ph.D. candidate in Marketing at the University of Connecticut, where I study how identity shapes the way people think, connect, and consume. My research focuses on the role of political and social identity in shaping interpersonal relationships and consumer decision-making, especially around morality and brands. I also examine how macroeconomic trends influence consumer sentiment and satisfaction. My work combines theory from marketing, psychology, and political science, and uses a mix of experimental design, surveys, and text analysis. I've presented at conferences including ACR, AMA, and NBES. Prior to academia, I earned my bachelor’s and master’s degrees in marketing from California State University, Fresno. I’ve worked as a marketing director, led nonprofit programs, and founded an app-based startup.