Sandra Armstrong

Background

About Sandra Armstrong

As an Alumni and Venture Partner, I am proud to launch GENERATIONS powered by EDHEC, the impact seed fund of the EDHEC Business School alumni community, in partnership with Ring Capital. I am a luxury and retail specialist with a passion for fragrance and an entrepreneur at heart. Over the past 20 years, I have been working for LVMH, L'OREAL, Zadig & Voltaire, Atelier Cologne in Paris, Milan and New York in marketing, sales and international development. I am passionate about building brands, driving business and developing teams in fast moving and highly creative Maisons. I also launched businesses : Osmoz, the first website on selective fragrances and consumer insight database funded by Firmenich, and the Grand Musée du Parfum, a pioneer cultural institution that brought together major fragrance houses in one place to showcase the art of perfumery through an interactive and sensorial experience. As a business angel, I invested in 360 Capital, Fashion and Beauty Ventures (Los Angeles) and contribute to bringing to life innovative brands and companies such as Oodrive, Footbar, Colivingo, Jolimoi, Compoz, Bon Parfumeur, All Tigers, Famileat, Twic Pics. I also teach at Paris School of Luxury, mentor startups at Station F and participate actively in the development of the EDHEC Endowment Fund as a board member since 2018.