Sandra Bullen

Background

About Sandra Bullen

A business leader with brand, communications and marketing specialisms. For 30 years I was the owner-manager of a brand and marketing agency, ABA. Using our rigorous brand and marketing methodology, ABA works with clients to create, refresh and/or activate their brands. In 2018 I took more of a back seat, allowing my very competent team to drive the business. In 2020 I relinquished all involvement in the business. I am now the Marketing and Communications Director of Heartsyles, on the Executive Team. Historically I am most proud of- Lecturing and mentoring on brand at the British Library (Business & IP Centre) – Innovating for Growth Programme- Working for eight years as a strategic brand and marketing partner for Novae Group plc (Now Axis Capital)- Winning a 1200 way pitch for LOCOG and ODA to work on a 4-year marketing contract for London 2012- Re-branding a 200-year-old charity including a name and identity change- Running the Ascot Racecourse account for four years- Branding the Investor Relations division of the London Stock Exchange I have the most experience working in the following sectors- Education and training - Financial and professional services,(in particular the Lloyd's of London insurance market)- Sports and hospitality - Food and beverage - Charity