Sandra Carchi

Background

About Sandra Carchi

At Kimberly-Clark, my tenure as Channel Trade Manager and Retail Execution Leader has been marked by a steadfast commitment to driving profitable growth and executing strategies precisely. Harnessing business knowledge, I spearheaded initiatives that capitalized on sales opportunities, leading to a 16% gross profit increase, and meticulously allocated forecast budgets to optimize channel performance. My role extended to directing a team of over 180 merchandisers, implementing Perfect Store strategies, and enhancing pricing models for competitive advantage. Our collaborative efforts improved the Develop Price Shelving Merchandising program by 30% and discount campaign effectiveness by 20%, demonstrating my adeptness in project management and leadership within the dynamic trade marketing landscape. At Nestle, I translated category strategies into marketing campaigns, managed investment plans, and implemented effective promotions, leading to substantial sales increases. Based in Mississauga, Ontario, I hold a Bachelor's Degree in International Business Management and am pursuing a Diploma in International Business. Fluent in English and Spanish, I also have intermediate proficiency in French. Passionate about marketing's impact on consumers and brands, I stay updated on industry trends to ensure relevant and impactful contributions. My skills in partnership-building and problem-solving make me a valuable asset to any team.