Sandra Carpanzano

Background

About Sandra Carpanzano

Graduating at the top of my class in Social Media Marketing at Concordia University might not be front-page news, but to me, it represents heart, hustle, and a career leap in my late 30s that I wouldn’t trade for anything. Creativity, adaptability, and a dash of wit have been my secret weapons as I navigate the ever-evolving world of digital marketing. My background? Think 15 years of high-altitude experience at Air Canada, a Diploma in Event Planning from Lasalle College, and a knack for connecting with people. Whether it’s building dynamic social media campaigns, crafting sales materials that hit the mark, or creating presentations that feel like storytelling, I focus on blending strategy with personality. I bring strong, inclusive, and ethical principles to everything I do. I believe the best brands are living, breathing entities that connect on a human level, and I make it my mission to create those connections. You could say I’m a little obsessed with digital marketing, social trends, and the pumped when I see an ad campaign come to life (preferably with a good cup of coffee in hand). So, if you’re looking for someone who’s passionate about digital growth, paid/organic traffic, and PR wizardry and can nerd out on everything from campaign analytics to quirky brand voice.Let’s connect. Dog lover & Animatch supporter: | Always on the lookout for great memes.