Sandra Cruz

Background

About Sandra Cruz

I’ve started my professional life as a Designer making full scope design activity, from client or project specification, to creation of final product to fit customer needs and expectations. Then, I realized that I could bring my experience to another level, contributing to the overall communication strategy from A to Z, and the change into managing communication was a natural evolution. Today, as Corporate Communications Manager, I develop and implement communication programs, tools and events that support the business strategy of our company, to promote products and services, as well as to enlarge the visibility and recognition of our brand and capabilities. I also manage and oversee the daily activities that are part of the communication strategy of the Group, online and offline, from relation with agencies or media partners, contact with shareholders, to also internal business stakeholders management (C-Level, Sales, teams in the different markets,…). I can consider myself a seasoned communication professional, with a hands on approach, contributing critically and managing the full process until the final product, being this a new website, a full communication campaign with contents in different formats (video, print, etc.), an investor relations event, or simply a post on Linkedin.