Sandra da Silva
Consultante Communication Éditoriale Senior at Google
Based in Paris, France
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Seniority
Staff
Department
Other
Location
Paris
Industry
Software Development
Company size
332K
Contact information
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s•••••••@google.com
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Background
About Sandra da Silva
Spécialisée dans la création éditoriale, print et numérique, de brand content depuis plus de 9 ans. Expérience significative au sein de grands médias nationaux (Le Figaro, Le Figaro Magazine, Madame Figaro, Lagardère, ELLE Magazine, etc.) et chez l'annonceur (Google France). Solide expertise dans le développement éditorial et créatif, enjeux de branding et réflexion stratégique des marques (Pierre Fabre, Yves Saint Laurent beauté, L'Oréal Paris, Audemars Piguet, Ponant etc.). Management des équipes éditoriales, plumes externes (pigistes, agences éditoriales et créatives), pilotage de la production éditoriale, gestion des budgets, développement des audiences et amplification des contenus (content factory, stratégie social media, paid media, O&O).
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