Sandra Fernandes

Background

About Sandra Fernandes

Professional with more than twenty years of experience in Pharmaceutical Industry, leadership projects in the areas of systems implementation, support and training, for multinationals AbbVie, Abbott, Chiesi, Galderma and others. • Large experience in local and regional implementations of CRM systems such as Veeva, OCE, SalesForce, as well as strategic platforms for Multichannel such as CLM, approved email and remote calls.• Acting as LATAM CRM Liaison in the project team to define the processes and requirements to develop Account Management module, to be used by Commercial, Market Access and Medical Teams.• Leadership, for Latin America, on implementing Global Methodology Project to support new Product launch, providing for sales force and internal teams, a strategic and 360 ° view of key customers, being responsible for Veeva CRM customization to support the methodology;• Participation in a Global Project to identify the business needs to implement a new call channel solution (remote call), which resulted in a standard customization of the platform chosen, streamlining the implementation process to the AbbVie Affiliates.• Leadership of new CRM implementation with key participation in a multidisciplinary group to harmonize the CRM to be used by Latin America Affiliates, as well as responsible for structuring the governance process.• Broad experience in managing project for Pharmaceutical Industry focused on Commercial Excellence areas as Events, Sales Force Productivity, Training and strategic pillars as Compliance, Medical, Market Access and Marketing.• Solid knowledge and experience in Project Management (PMI) oriented to the Business area, leading virtual and multicultural teams.• Strong communication skills and interpersonal relationships, teamwork and facilitating the engagement of each professional in the group.• Master Degree in Project Management.