Sandra Gazca

Background

About Sandra Gazca

I believe brands don’t just sell products—they tell stories, build connections, and shape realities. For over 20 years, I’ve worked in marketing and communications at companies like ALPLA, GELITA, Nissin Foods, Nestlé, and Barcel, leading projects across Mexico, Central America, and the Caribbean. I’m passionate about crafting strategies that truly resonate with people’s lives—grounded in meaningful market insights. Understanding consumer behavior, identifying trends, and translating data into action have been key to building relevant, enduring brands. I’m especially proud to see concepts I helped launch, like Takis, still evolving and thriving in the market. Today at ALPLA, my purpose is to keep driving purposeful brands forward, with a strong focus on sustainability, innovation, and authentic communication. I believe in the power of insights, collaboration, empathy, and leaving a positive impact in everything we do.