Sandra Gelfo

Background

About Sandra Gelfo

I am a versatile marketer with database, campaign management, email marketing, direct mail marketing, internet yellow page, and online content producing experience.Throughout my career, I’ve had the pleasure of creating automated and highly relevant customer experiences through data and multi-channel coordination. I know how to capitalize on data insights and testing to drive relevant and pinpointed marketing strategies that cut costs and improve performance.Prior to working at my latest employer, Bridgestone Retail Operations, I built a mid-sized company's email program from scratch. Significantly driving up brand engagement and completed purchases while driving down the cost per purchase. This was quite a feat with a tight budget and small team.Overall, I’m very proud of what I've accomplished in my career thus far, and I look forward to accomplishing much more in the future.