Sandra Girard

Background

About Sandra Girard

Looking to optimize your customer marketing campaigns to generate a higher ROI? As a Relationship Marketing & loyalty Project Manager, the customer is at the heart of my concerns. My daily challenge is to design and deploy customer retention marketing campaigns and loyalty programs, combining CRM tools, marketing automation, digital and offline strategies to maximize performance and ensure measurable ROI. My skills : Desig customer retention strategies for B2B, B2C, and B2B2C Engage distribution networks (thematic days, openings, etc.) Analyze customer lifecycles and optimizing customer journeys Manag CRM & marketing automation tools Design, manage, and optimize websites and e-commerce platforms Create relevant digital content and offline tools Lead marketing projects from A to Z Measure and analyze campaign performance (KPI, ROI, reporting) Manage and adhere to schedules and allocated budgets (€5M) Coordinate service providers and internal teams My strengths: 15 years of experience in relationship marketing, CRM, customer retention & loyalty programs 7 years in marketing agencies across various sectors 8 years in SMEs and eco-organisms, specializing in hearing and furniture recycling sectors Addressing business challenges as well as public interest missions involving community awareness Proactive, creative, and responsive in problem-solving Adaptability, strong organizational skills Team player with clear and collaborative communication Special interest in innovative sectors (healthcare, education, environment…) I am currently looking for new opportunities to apply my skills to ambitious projects. Feel free to contact me to discuss further!