Sandra Gomes

Background

About Sandra Gomes

Goal-driven manager with extensive experience and high skilled in Management, Negotiation, Purchasing, Marketing, Category Management, Store Operations and eCommerce in FMCG. PhD in Marketing and Strategy and Guest Professor at IPAM Lisboa - Marketing Business School,ISG - Business and Economic School and Universidade Europeia. More than 25 years of experience working with several multinational suppliers in Marketing and Commercial projects. Results-oriented, simultaneously focused on the outcome of the projects, and on her team’s achievements, using emotional intelligence. Comfortable in highly competitive contexts and challenging assignments managing with enthusiasm, positivism and a strong inner motivation to influence people and circumstances. I was part of the initial team of the e-commerce project holding strategic, commercial and marketing responsability. Since it´s creation and over 5 years, I was responsable for communication and commercial of digital channel at e-business platform.Leading the business dynamic with innovative campaigns and dealing with the complexity of this digital and logistics platform, today we are recognized in the international group by the best practices and considered a case study in digital arena. According to DISC Personality Test at - “Your prime value to an organization is: Your ability to persuasively drive and inspire people towards goals and objectives.”; Diversified experience in areas of Marketing, Commercial, Operations and e-Business, always considering the updating of knowledge as a priority, reason for taking a PhD in Marketing and Strategy. Constantly building a system of co-creation of knowledge with young people during classes at university. Also work as a researcher at NECE, at the UBI University and also researcher at CIGEST at the ISG with the following field of expertise: Value co-creation, Digital Marketing, Online Communities, Internal Marketing, Consumer Behaviour, and Luxury Marketing.