Sandra Gratz
Trade Marketing Manager at Swarovski Optik
Based in Innsbruck, Austria
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Seniority
Manager
Department
Advertising & Marketing
Location
Innsbruck
Industry
Manufacturing
Company size
372
Contact information
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s•••••••@swarovskioptik.com
Phone
5 credits+43 ••• •••• ••••
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Background
About Sandra Gratz
About Me: More than 20 years experience in B2B and B2B2C marketing and communications in an international enterprise in the jewelry industry * Content Marketing and campagne planning for webite, newsletter, social media, digital signage screens, intranet and employee magazine * Marketing support for international retailers and adaptation of online and printed communication tools * Conceptual design and devolopment of advertising tools in print, for digital channels and as physical POS tools: content & layout briefing – video/photo shoot – translation – layout-approval – project management – project team lead * Strategic adaptation and operational management of international trade fairs, events and customer workshops * e-learning and trainings: content production and programming of software, individual and group trainings * coordination of internal and external agencies #marketing B2B & B2B2C marketing - online marketing - social media marketing communication strategy - brand architecture - events & sponsoring e-learning & training - voice marketing #software MS-Office - CMS: Gentics - e-mail marketing: Teradata - voice control: Voiceflow SEA: Google Ads, Facebook Business Manager - Web Controlling: Google & Facebook Analytics e-learning: Articulate Rise #languages native: german foreign: english, italian
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