Sandra Hans

Background

About Sandra Hans

As a senior marketing and communications leader with over 20 years of B2B experience, my passion lies in building integrated marketing and communication strategies that inspire employees, align with business goals, and sharpen brand positioning. With a strong background in PR, internal communications, and marketing, I’ve consistently delivered results in complex, cross-functional environments. Throughout my career at a global business travel company, I progressively took on broader responsibilities—leading local teams, driving regional initiatives, and aligning communication with corporate strategy across multiple markets. I combine analytical thinking with a pragmatic, hands-on approach—translating complex topics into compelling, audience-focused stories. From data-driven insights to strategic storytelling, I know how to turn communications into a business driver. Core strengths: • 20+ years in corporate communications, PR & marketing (B2B) • 10+ years as part of local executive leadership, representing the business internally & externally • Skilled in transforming data into tailored, story-driven messaging • Experienced in managing agencies, partners & high-level negotiations • Strong track record in cross-functional, cross-market project management