Sandra Kreutzer

Background

About Sandra Kreutzer

Manager with many years of experience in marketing, communications and PR, and as a team leader for companies with complex structures and technologies, with a passion for developing innovative marketing communication strategies. Extensive experience in marketing communications, strategy, content creation, product marketing, channel marketing, B2B, media relations, public relations, partner management, event management, campaign management, social media marketing, website and online shop development, as well as with common systems for CRM, CMS, etc. At home in both strategic marketing and operational implementation – especially for technical products and in international environments. Specialized knowledge in the following areas and applications: • Aramid fibers / synthetic fibers • Industrial and automotive applications • Personal protective equipment, ballistic protection materials / equipment • IT hardware, enterprise software, databases, mobile enterprise solutions, telecommunicatons / network technologies / solutions; Smart Grid, Smart Metering, Smart Home solutions Industry experience includes: Automotive, energy/renewable energy, industrial sector, law enforcement, police, defense, enterprise software, data communications solutions, network solutions System Expertise: • CRM: Salesforce, Pardot • CMS: WordPress • Content: Foleon • PR & Media Intelligence: Meltwater • e-commerce shop system: Shopware • e-commerce platform: Amazon, Otto